As a blogger, there are so many things you need to do so that you get recognized very quickly on popular search engines. SEO (Search Engine Optimization) is one of the most important aspect every blogger should be conversant with. Today i will be focusing on Keywords as a means of getting your webpage to appear on the first page when related topics are searched for on popular search engines.
Keywords are the words and phrases that Internet users type into search box of a search engine, such as Google or Bing, to find websites providing information as regards to what they are looking for. This as i have mentioned earlier is a very important aspect of blogging and online article writing. When done well, using the right keywords can skyrocket your business to sale successes online. But one of the most common mistakes bloggers and website administrators make is that they write and publish articles without targeting any keywords at all.
A well written article will naturally incorporate the relevant keywords needed to rank. It should be focused enough where you can efficiently optimize the article for just one or two long-tail keywords. If you’re still writing blog posts with keyword density at the forefront of your efforts, you need to stop yourself right there. You are actually wasting your time and effort because trying to awkwardly squeeze your list of keywords into sentences where they just don’t make sense affects your user engagement which in turn does affect your bounce rate.
So what really is the catch? Are we to just rely on well written article to help incorporate the relevant keywords needed to rank or there are other means to make sure we use the right keywords when writing without affecting our user engagement? Basically, all you need to do is place yourself in the mindset of the user. For instance, if you were searching for the information that the article you write on provides, what sort of queries would you be typing into search engines? If you have answers to that, then you already know what your keywords should be for the article or post.
Let’s cut the long story short and talk about how we can actively rank on search engines using keywords. If you will prefer using a third party app and website to achieve similar result then click Here to check out my post on Top Websites for Checking and Improving Search Engine Keyword Ranking.
Ranking on Search Engines Using Keywords
Writing a new post and article? Here are the parts of the post/article your should actively add good keywords to if you want to rank higher on search engines.
1. Page title
Keywords in the page title are one of the oldest and most prominent ranking factors. You don’t go giving a title which doesn’t in any way relate to the post or article. Here are what you should do:
- Use brief, but descriptive titles
- Accurately describe the page’s content in a summarized way.
2. Frequency in content
The number of times you use keywords in content is important. Make sure your main keywords appear at least once, with closely matching terms being used throughout. Please don’t try to awkwardly squeeze your list of keywords into sentences where they just don’t make sense while trying to boost its frequency.
Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to optimize your image alt, title tags and filenames. Make sure these include your keywords or closely related terms. The alt tags are basically used by screen readers as well, so these need to be actually descriptive of the image for accessibility.
6. Keyword prominence in content
In search engine optimization (SEO), this refers to the prominent placement of keywords or phrases within a Web page. Prominent placement may be in the page header, meta tags, opening paragraph, or start of a sentence.Use your main keywords within the first 100 words of content. This shows what the focus of the content are, thus increasing relevance. As i mentioned earlier, don’t try to awkwardly squeeze your list of keywords into sentences where they just don’t make sense.
Using the above technique when writing your articles and posts will definitely get your posts and articles appearing on the first pages of search engines. If your posts and articles are appearing on the first page of search engines, it means you will be receiving good traffic. To learn other techniques to apply so as to gain more traffic to your blog and website, you should check out How to Increase Your Blog/Website Traffic in a Week.